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Kaitlyn Mitchell

Acquisition
3 Ways to Ignite Brand Affinity to Build Loyalty

When it comes to bolstering consumer relationships the
ultimate building block lies in brand affinity.

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Diageo Global Director: Don Julio Tequila Aims to Own ‘Day of the Dead’ Holiday

Moving at the Speed of Growth: 5 Steps Toward Rapid Innovation in a Volatile Market

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Navigating the FTC’s Click-to-Cancel Rule: What Marketers Need to Know

Loyalty Marketing

Lowe’s CMO on New Loyalty Program and Driving Incrementality

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