Author

  • Direct Response In A Behavioral Marketing World

    If Google is the king of search, then MySpace is the king of the impression. Analysts, journalists, and all other sorts of “ists” have for years closely tracked the percentage of queries that each of the major search engines receives, but…

  • For Buzz or Money

    In the Internet advertising world today, there is buzz, and then there is money. Buzz is what we see with the latest Web 2.0 site that seems to offer something cool, one that looks to make it’s return
    sometime in the future. Buzz sites ranges…

  • Guthy-Renker To Acquire Stake In RealtyTracker

    Los Angeles, CA (July 20, 2006) — Guthy-Renker, one of the world’s largest and most respected direct response television companies with sales of more than $1.5 billion per year, announced today a strategic partnership in which…

  • SPOTLIGHT ON

    – Find out how Tanya got her start in the industry
    – Find out about BlinkAds
    – Learn where Tanya thinks the industry is heading

  • Topix, ShopLocal Offer Local Online Ads

    Local news aggregator, Topix.net, and ShopLocal.com have teamed up to offer a way for big and small brands to advertise to specific localities online using a ZIP code-based system…

  • Health Search Engines Wanted

    According to JupiterResearch, 71% of online consumers run queries through search engines in order to find answers to health-related questions, but only 16% of them find the information they want. This seems to indicate that there…

  • Microsoft and Yahoo Open Up to Each Other

    Numbers two and three in the instant messaging realm have finally made visible steps towards an alliance that they announced back in October. In what would appear to be a viable threat to AOL’s number one AIM, Microsoft’s…

  • Agencies

    ‘Scene’ Tour Launches Back-to-School Season

    An annual mall tour targeting teens kicked off this weekend with sponsors CosmoGIRL!, Mountain Dew, Sprint, AmEx and Tweety Bird.

  • DMi Partners Launches New Affiliate Network,

    (PHILADELPHIA, PA) July 3, 2006: DMi Partners announces the grand opening of their affiliate network, The DMi CPA Cafe. The CPA Cafe (www.dmipartners.com/cpacafe) will act as a meeting place where merchants connect with an aggregate of…

  • Online Ad Spend to Reach 7% of Global by 2008

    ZenithOptimedia, a media services agency, recently modified its estimate of the portion of the global ad spend that would be held by the Internet by 2008. In April the agency estimated that the Internet would make up 6.5% of global ad…