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  • Nielsen//NetRatings: Search is Fine

    Contrary to earlier reports by comScore Media Matrix, Nielsen//NetRatings indicated that search volume actually increased 39% in January compared to the prior year. ComScore’s findings indicated that search grew at just 11%…

  • AIM Now Open

    On Monday, AOL announced that it would make its popular instant messenger service open to software and service developers, who will now be able to create new and customized versions of AOL Instant Messenger (AIM). AOL will…

  • The Price Fallacy

    Wal-Mart sold more than three-hundred billion dollars worth of goods last year, in other words, almost one-billion dollars per day in revenue. On any day, the company will earn more than the yearly revenue of Advertising.com, ValueClick…

  • Viactiv Wraps Rewards with Cause Marketing

    Women can get a little something extra with their calcium supplements starting this week.

  • How Atlantic Records Tuned Up its Grammys Giveaway

    Warner Music Group wanted a great invitation for its Grammys party this yearsomething to wow jaded music execs and show Warner’s polished style. One idea rose to the top: a B.Y.O.G. (“Bring Your Own Grammy”) carrying case.

  • “Starbucks-China” Blend: A Slam Dunk Grande

    Admittedly, there are few genuine “can’t miss” propositions. But I’ve got one for you, Starbucks in China. Giant corporations being granted carte blanche in a totalitarian environment are reminiscent of an age when kings granted…

  • Sorting Through the Home Business Hype

    Are you looking for a home based business that has flexible hours, minimal investment and no inventory to buy? Affiliate programs could be the answer. This is especially true for people with basic or advanced computer and

  • Beyond Keyword Development

    Get organized. Whether it be in categories (Yahoo!) or AdGroups (Google), it is important to have all of your keywords placed in logically themed groups. There are endless ways to group keywords, but usually, I see keywords…

  • Search is Losing Steam

    As users become more familiar with their favorite sites, it logically follows that they will have less and less use for a search engine. In fact, comScore’s 4th quarter 2005 survey found that it was the first quarter since this data has been…

  • Inbound Links and Traffic

    Most people already know that getting inbound links is one of the most important aspects of generating traffic to your site. Obtaining links from sites outside of your own will not only generate traffic for you, but it will also spread…