Superior currency strength is not Canada’s only boasting point when it comes to comparing themselves with the U.S

Starbucks has relied upon the tried-and-true marketing method called word-of-mouth marketing, and until recently it seemed that that was all the coffee giant needed.

Lookery’s expanding network of social application publishers and Oridian’s extensive international advertiser base will bring added revenue streams in time for the holidays.

LinkValu Affiliate Networks adds Debt and Payday loan offers for the Holiday Season

AbsoluteROI’s New Lead Enhancement Service Automatically Updates Consumer Information to Improve Effectiveness of Multi-Channel Marketing Campaigns

As the 50th anniversary Daytona 500 approaches, brands are building their support campaigns in what figures to be a benchmark event of $100 million in promotions.

Building on the response to its young Latino-focused channel MTV Tr3s, MTV Networks is rolling out a mobile social network to reach the same audience.

Two advertisers seem to dominate airport advertising – BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW’s cars and what it takes to “be a Tiger.” Then again, I like cars and…

Amazon.com recently unveiled customer video reviews on its site, which allows customers to post their reviews of products in WMV, MPEG, Quicktime, or AVI formats.

According to a recent report released by eMarketer, online advertising spending in the U.S. is expected to grow at a rapid pace, reaching an expected $42.0 billion by 2011, which would be equivalent to 13.3% of total media advertising spending.