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  • Evolution of the Arbitrager

    The beauty and curse of the internet, especially internet advertising, arises from the little to no barriers to entry.

  • Check, please!

    Woody Allen once remarked that nobody wants to join a group that wants them. That is, people don’t often want what anyone can have; they want what not everyone can get.

  • News, the Broken Variety: Peterrific

    This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector

  • When is too Far?

    Ok, this might be an unpopular thing to write on this page. But the reality is that there always has been an undercurrent of dread for commercial ploys

  • Jordan’s Monster Deal: Rebate or Lottery?

    Boston Red Sox fans who bought sofas during Jordan Furniture’s Monster Deal last spring were sitting pretty after their team swept the Colorado Rockies

  • College Bowl Sprawl

    The college bowl scene, once a few games dominating New Year’s Day television, has evolved into a protracted branding bonanza kicking off before Christmas.

  • Google Increases Its Lead in October

    The most recent comScore figures show that Google led the search engine rankings yet again in October 2007.

  • Healthy Black Friday for Online Retailers

    According to recent comScore figures, consumers spent $531 million on online non-travel purchases on Black Friday, a 22% increase from last year’s figure.

  • Online Ad Spending in Canada Plays Catch Up

    Superior currency strength is not Canada’s only boasting point when it comes to comparing themselves with the U.S

  • Out With the Old, In With the New?

    Starbucks has relied upon the tried-and-true marketing method called word-of-mouth marketing, and until recently it seemed that that was all the coffee giant needed.