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News, the Broken Variety: Adorable Little Presents
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector
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Online Media Mergers & Acquisitions Activity in 2007
In 2007, there were 615 merger, acquisition and capital raise transactions in the online sector of media.
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Agencies
Chick-fil-A Gives Biggest Fans a Voice, and a Video
Restaurant chain Chick-fil-A is turning 40 this year and wants to hear from—and see—its most loyal customers.
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Agencies
Taco Bell Pitches Healthy Menu via P-O-P, Sampling
Taco Bell is one of a number of food and beverage companies offering healthier menu items and is using in-store signage and some sampling to pitch the products.
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10 Ideas for 2008
Optimistic by nature, we marketers tend to rally behind the next big thing faster than you can say sub-prime mortgage. In 2008, marketers should avoid
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Auto Play
Some car shoppers kick tires and check trunk space. Potential buyers of Toyota’s Scion can also get a sense of what it would be like to dance on the dashboard
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Agencies
CBS Pumps Video at Gas Stations
In a move to extend its out-of-home initiatives, CBS struck a deal with Gas Station TV to push programming streams to viewers at gas pumps.
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Agencies
Coupons, Newspaper Inserts Influence Holiday Shoppers: Survey
People looking for some big savings this holiday season are relying on coupons, newspaper inserts and word of mouth, among other tactics a new survey found.
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Search Engines Attract Self-Searchers
A recent report released by the Pew Internet and American Life Project indicated that 47% of U.S. adult Web users have searched for information about themselves
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Professional Content Still King
Adults in the U.S. watch more professionally-produced television programming than they do user-generated videos on “alternative devices”, which includes computers, mobile devices, and digital media players.
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