General Mills is phasing out its Betty Crocker Rewards program to concentrate on the broader Boxtops for Education program.

DELTA AIRLINES: was honored April 30 at InsideFlyer magazine’s Freddie Awards for…1-800-FLOWERS.COM: has expanded its customer retention and loyalty programs where…

A Paramount Pictures promotion for the upcoming release of Mission: Impossible: III involving newspaper racks got off to a bang over the weekend, as police mistook a device attached to a rack that played the film’s theme song for a bomb.

Last July, Chevy welcomed the newest member of its family, known by three letters: HHR. The sport utility vehicle needed a unique and integrated campaign

Newcastle Brown Ale is out with a contest that gives the winner tickets to a variety of music events and the assignment of reporting on a blog about each event.

A few weeks ago, I dumped Chase Bank, after writing a letter to them informing them that I hated them, and getting no response. I dumped them for my personal account, and moved over to Commerce Bank. Commerce claims that…

According to a report released by Insight Research, streaming video and music seen and heard through the Internet and mobile gadgets will reach $27 billion in revenue by the year 2011. And this is what Insight president Robert…

Much to the chagrin of AOL, Google broke its silence on Goodmail’s CertifiedEmail system last week and said that it would not be implementing any services that would compel senders to pay in order to ensure their e-mails’…

According to a report issued late on Monday by ComScore Networks, Google enlarged its share of the U.S. search market for the eighth consecutive month in March. Of the top five search engines, Google and Ask (formerly AskJeeves)…