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According to Nielsen Online, of the 10 countries it tracks, the U.K. experienced the biggest month-to-month boost in its Internet audience in March, while Australia experienced the only decline.

According to a recent study conducted by Frank N. Magid Associates, a consulting company, 51 percent of mobile phone users access content with their mobile devices on a weekly basis

So often we talk about our industry as though our existence makes complete sense, as though we have some inalienable right and unspoken reason for being. The truth is that for many of us, we found ourselves operating in a...

Each day advertisers in our industry are generating leads/sales with their offers.

When thinking about the performance marketing sector, it amazes us that we have only used Charles Dickens’ famous line “It was the best of times. It was the worst of times,” only once before in the past five years. For at no point in our...

Baked-goods retailer Great American Cookies has kicked off a summer search for the “Great American Dad” and is holding out a male dream den as the reward

For the first time, airline frequent-flier clubs are no longer the most highly subscribed category in the U.S. loyalty industry

Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders

According to the latest figures released by Hitwise, Google’s U.S. search market share isn’t the only thing growing: apparently, queries are getting longer and longer.

When we came across the profile site featured in on our other articles, we couldn't help but find ourselves fascinated with the ads that ran on it and its counterparts. Trying to navigate the world of display,though, especially...