According to the National Retail Federation (NRF), the average U.S. consumer will spent more than $126 on Valentine’s Day this year, the highest mark in the “Valentine’s Day Consumer Intentions and Actions” survey’s 10-year history.

According to the most recent STRATA Survey, the media buying industry is optimistic. Among the findings in the survey are that eight out of 10 ad agencies will focus on digital more than they did a year ago.

Tablet traffic surged 229 percent over an average projection based on historical network traffic for Dec. 26, 2011, according to Jumptap. Jan. 2 saw a 263 percent boost in traffic, probably thanks to uploads of holiday photos and users getting familiar with their new devices.

According to Econsultancy’s “2012: Email in Action” study, the majority of responding marketers see social media as a challenging competitor for email. A similar majority thinks young people are abandoning email as a primary channel.

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While it might seem anachronistic to spend millions of dollars on 30 seconds of air time, and while it might seem completely illogical to do so in this internet era, the big investments and big bucks continue. We’re talking about the Super Bowl of course, and whether illogical or…

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