Jason Hahn
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Agencies
Cutting-Edge Location-Based Marketing Tools for 2014: Infographic
This infographic provides details about six location-based marketing tools including what each tool is, why you need it, tech considerations and examples.
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Social
Building Your Super Social Media Team
This infographic lays out who should be doing what in your social media plan.
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Agencies
Builder Proves the Value of Social Media for Lead Gen
Fiber cement building products isn’t exactly an industry that screams of compatibility with social media.
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Agencies
Mobile Ad Creative Sucks, and It’s a Matter of Time and Money
Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.
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Agencies
Acxiom Aims to Break “Data Monopoly” With New System
Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.
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Agencies
Rebranding Sets America’s Cup on the Right Course
A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.
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Agencies
New Portal Gives Consumers Insight Into What Marketers Know About Them
A new portal launched by data broker Acxiom gives consumers a chance and see just how much and exactly what personal information the company has amassed about them.
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The 7 Elements of Landing Pages That Marketers Must Test
To maximize the effectiveness of landing pages marketers must question and analyze a number of on-page elements,even if they’re satisfied with the performance.
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Agencies
The New B2B SEO: Search Experience Optimization
SEO should now stand for search experience optimization, to account for users’ higher expectations.
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Agencies
5 Things B2B Marketers Need to Know About Organic Search
Many B2B marketers see organic search as a solution to just one piece of the sales funnel, but that’s an insufficient view of things.