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BlueLithium Named Top Innovator of the Year!
SAN JOSE, CA -July 12, 2006- BlueLithium, Inc. has been named the Top Innovator of the Year by AlwaysOn, joining the ranks of past winners Google, Skype and Salesforce.com. Just two years old, BlueLithium is already one of…
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SPOTLIGHT ON: Lindsay Mure from Primary Ads and Ad Femme
– Find out how Lindsay got her start in the industry
– Find out how Ad Femme started
– Learn about women in advertising -
Quality Score Update – CPC to PPC Arbitrage Parade
In April, I wrote about a site that had jumped from zero traffic to an Alexa reported almost 15 million page views per day. The site peaked towards the end of June at more than 20 million page views and achieved a rank that
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Search Engine Success Lies with Keywords
Webmasters mustn’t be daunted by overarching powers the search engine sometimes seem to have over websites on the Internet. Search engines need to be considered, after all, simple and efficient machines – ascribing them…
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Newspapers Can Thrive Online
Numbers alone might lead one to think that the end of days is almost here for newspapers, but there’s also my personal observation, too. I could go a week without reading a newspaper or seeing one lying around the offices of…
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Agencies
Cingular Dangles Mobile Coupons for Customers
Cingular Wireless is offering customers a new service: electronic coupons and discounts.
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Agencies
Maxell Stars ‘Blow-Away Guy’ in Online Game
Electronics maker Maxell Corp. of America is showcasing its “blow-away guy” in an online game that stars the iconic advertising character. The debut of the game coincides with Maxell’s first-time sponsorship of ESPN’s X Game 12 in August; both efforts are a bid to jump start sales with a younger demographic.
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Agencies
American Eagle Outfitters Dangles Movie Tickets for Jean Fittings
American Eagle Outfitters is with a new incentive that awards free movie tickets to consumers who try on a pair of jeans from its new denim line.
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Agencies
Cingular Rocks With Perks for Vans Warped Tour
Cingular Wireless is using its sponsorship of the Vans Warped Tour 2006, a touring music festival, to provide its customers with cool perks including ring tones, VIP access, phone tattoos and more.
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Agencies
Domestic Automakers’ Incentives Plummet
Domestic automakers spent 12% less on consumer incentives in June over the previous year indicating that the Big Three U.S. automakers (Chrysler, Ford and General Motors) have tightened the purse strings.
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