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Ready to Serve: Kraft plans blitz into foodservice.
Kraft Foods, Glenview, IL, has initiated a major push into foodservice with an expanded sales force and marketing assistance for foodservice clients.The
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ASIAN INVASION
Chicago-based True North Communications purchased 49% of Imada Wong Communications Group, which specializes in Asian-Pacific American Marketing Communications.
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FROM Interstate To Internet
They don’t even call it the information superhighway anymore, but the Internet is still putting a big twist on marketing road shows – both in the way
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Two for the road
Mediaplex, an advertising technology company, and OpenGrid, a provider of wireless Internet services, have joined forces to offer marketers a system for
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The Long and Winding Road
Fresh from the sale of Frankel & Co. to Publicis, Bud Frankel reflects on the legacy and the future of the promotions industry.It’s a great time to be
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Perseverance Pays Off, Millennium Pays Back, Loyalty Lives!
The Bloody boycott is over, readers – you again have official permission to stay at the fabulous Broadway Millennium hotel. Didn’t know there was a boycott?
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Scratch This
RealTime Media, the folks who brought us online scratch-off cards, is now offering Easy Money, a turn-key instant-win sweeps package. Marketers buy virtual
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Traffic control
Online promos get better mileage when they’re connected to offline traffic and sales. E-stakes, Chicago, links on-pack gamepieces to Web promos on a brand’s
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Busier business card
Miller Brewing Co. wanted to make it easy for distributors to execute its responsible-drinking programs with retailers and local community groups. So
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