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Never Say Never Again
James Bond is returning to his first love. No, not Ursula Andress Aston Martin. After five years of putting 007 behind the wheel of BMWs, Los Angeles-based
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Stocking Stuffers
Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.
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DATABASE MARKETING: Going for Gold
Although it will be a few more months before Olympic marketing gets into full swing, the United States Olympic Committee isn’t waiting. Colorado Springs,
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Agencies
WHAT A TRIP!
As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways
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STILL TICKING
What a difference a year makes. In 1999 and 2000, the promotional products industry was on a roll. According to a recent survey from Promotional Products
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The Price Is Righter
There’s nothing quite like sampling day at the supermarket. Placed strategically throughout the store are tables presided over by demonstrators handing
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Riding the Brandwagon
Kraft Foods and Nabisco are more alike than different, but the differences are crucial to marketing: Meals vs. Snacks. Media-driven promotion vs. in-store
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Of Tobacco and Mushrooms
The U.S. Supreme Court handed down two marketing-related rulings in June, one in favor of tobacco companies, the other on behalf of mushroom farmers.
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Agencies
Special Report: Beyond the Music
On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network’s new My VH1 Primetime programming block, watching
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Making the Grade
Don’t let the green hair and body piercing fool you. Today’s college students aren’t simply scrounging pennies for pizza and beer. In fact, they’re spending
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