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  • Video Games, Ads, and Nielsen

    Sony’s PlayStation 3 is set to release in North America on November 17, in Japan on November 11, and in Europe during March of 2007. This is good news not only for gamers who are drooling over the highly anticipated gaming…

  • Google Continues Dominance, Yahoo! Falters

    September was a good month for Google’s search share. It increased its share by 1% from August, hitting the 45.1% mark, according to comScore qSearch. Nielsen//NetRatings was even more optimistic, indicating that…

  • DigitalLife: Where the hard-core gamers and gadget geeks gather.

    DigitalLife is “the ultimate consumer technology, gaming & entertainment event of the year”. The four-day event is dedicated to exposing the digital culture of tomorrow to the consumers of today. Products showcased include…

  • The Un-network Ad Networks

    Last week’s Trends Report “Thinking outside the Banner” focused on the new type of ad network, one whose inventory wasn’t limited to IAB formats. And, in a break with traditional web site based networks, many of these companies…

  • The Unmonetizable

    Almost ten months ago, I made some predictions for what might happen before the close of 2006. Similar to our Trends piece on the un-network ad networks, this particular prediction involves an issue that leaves many ad…

  • The Plan or the Trash Can II: An Email Marketing Guide

    The first installment of this email marketing walkthrough covered dividing your email master list into targeted subgroups. This week you can sit back, relax, and learn how to increase the open rates of your email campaigns through sender name optimization.

  • Social Media Optimization

    Two months ago Rohit Bhargava wrote an entry on his blog about the five rules his firm uses to socially optimize a site. This article is credited with pushing Social Media Optimization (SMO) to the forefront of our industry.

  • Italy and Microsoft Unite Against

    On Monday, Italy became the first European nation to agree to implement an anti-child-porn system developed by Microsoft. Both Italy and Microsoft believe that the rest of the continent will soon follow suit.

  • Affinity Circles Goes to the NBA

    The Portland Trail Blazers might not be the most advanced team in terms of on-court skill, but the organization just took a step towards being one of the more advanced teams in terms of online technology. The NBA team, which…

  • Out-of-Context the Way to Go for Ads?

    A recent study conducted by BL Labs, the research arm of ad network BlueLithium, revealed some surprising information regarding behavioral ads and their performances in context and out of context.