Grant Johnson
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Agencies
Your Next Direct Mail Test is Just a Click Away
Consider prefacing your direct mail initiatives with digital banner ads to test messaging, offers and creative.
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Agencies
Using Data to Create B2B Brand Advocates
The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.
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Agencies
Dare to Be Different in Your Marketing Approach
The logic often seems to be companies should do the same as the competition—particularly if what they’re doing is working. But is that the path to success?
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Agencies
What’s More Important—Technology or Content?
What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan?
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Agencies
Top 5 Tips: Direct Mail Checklist for 2015
Here’s five ways direct mail can be an effective part of your multichannel strategy in 2015.
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Agencies
Perfect Your Outbound-Inbound Marketing Balance
Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?
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Agencies
Key Differences Between the B2B and B2C Mindset
The lines may have blurred but there are still key differences between B2C and B2B buyers.
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Agencies
In Closing B2B Sales, Follow-Up Matters
A big difference between B2B and B2C marketing is the follow-up.
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Agencies
Use All Five Senses in B2B Marketing
Discover how engaging all five of a prospect’s senses with your B2B campaign can boost response.
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Agencies
Direct Mail in the Digital Communication Era
Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here’s why.
