Evan Vladem
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Acquisition
Meiomi Wines Readies First Sports Deal with The PGA Tour
Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty
and how to bring in new customers. -
Acquisition
Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?
Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.
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Acquisition
The Most Unique Sponsorship Activations Around the Super Bowl
Here’s a look at how several branding, including Pizza Hut, Sleep Number and
Mercedes-Benz activated during Super Bowl weekend. -
Acquisition
Mastercard’s CMO on Taking “Priceless” to New Levels
Now five years in as Mastercard’s CMO, Raja Rajamannar shares the strategy
behind “advancing” the campaign. -
Acquisition
Northern Trust Looks for Global Awareness, Philanthropy with PGA Deal
Northern Trust’s Chief Strategy and Marketing Officer Kelly Mannard discusses its
first and only sports sponsorship deal and the strategy around it. -
Acquisition
How MD Anderson Cancer Center Approaches the Sports Arms Race
MD Anderson’s Director of Sponsorship, Suzan Sherburn, sat down at the PGA Tour’s playoff
opener last weekend, to discuss its journey into the world of sports. -
Acquisition
Massage Envy’s SVP of Marketing Talks First Sports Sponsorship
Derek Detenber on its PGA Tour partnership, marketing to men
and how its plans to move forward. -
Acquisition
Northwestern Mutual’s First CMO on Partnering with March Madness
CMO Aditi Javeri Gokhale discusses the new campaign, “Spend Your Life Living,” and how
she’s marketing the NCAA partnership and March Madness in her first year as CMO. -
Acquisition
Putnam Investments Road to the New England Patriots
President Robert Reynolds and Global Marketing Officer Mark McKenna share their journey into sports and its world of super passionate fans.
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Acquisition
Hyundai Tackles Social Responsibility in Super Bowl Ad
CMO Dean Evans gives a play-by-play on the strategy, timing and theme around
Hyundai’s release of its 12th Super Bowl spot airing this Sunday.