Bryan Pearson

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  Agencies

  Building a B2B Loyalty Program With B2C Tactics

  There is no barrier keeping B2B loyalty programs from accessing the consumer marketers’ relationship-building resources.

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  Agencies

  From Screens to Stores: Getting Millennials into Bricks-and-Mortar

  Millennials vastly prefer the convenience of e-shopping to visiting a store. To shift that convention, retailers need to reconsider their in-store offers.