Bruce Henderson

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  Acquisition

  Five Secrets to Winning Women’s Trust in Your Brand

  Join Bruce Henderson June 19th in NYC at “Marketing to Women in the #MeToo Era” to share ideas
  and actionable steps you can take right to transform best intentions into meaningful change.

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  Agencies

  Storymaking: How to Shape the Stories that People Share about Brands

  Bruce Henderson, CCO, Jack Morton Worldwide, on shaping consumers and
  marketers narrative so that it contributes positively to a brand’s overall narrative.

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  Agencies

  The Differences Between Brand Experience, Experiential and Events

  There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools.