Brian Quinton

• IKEA Packs 2,800 Products into Tiny 1.5-inch Web Ad

  To stress its space-saving design philosophy, IKEA builds 2,800 items into a shoppable display ad.

• Social

  Some PR Campaigns Go to the Dogs… or the Bugs

  Dog fights near your beer. Bugs in your ‘cino. Some times a marketer has to ask if another professional wouldn’t be easier. Say, smokejumper?

• Agencies

  Want Travel Business? Look to Your Smartphone Presence

  A couple of recent reports have put some numbers behind the notion that we lean on our mobile phones for much more than just talk these days. Specifically, if you’re involved with the travel industry and want to reach a customer base that’s lighting out for the territory this summer, you might want to start making serious plans to mobilize your campaigns. As it turns out, smartphones aren’t just the last things we touch before takeoff or the first things we reach for when we’re wheels down.

• Agencies

  2012 March Madness Was Very Mobile: Study

  Mobile devices did a lot more than warm a bench in this year’s NCAA tournament. A new study finds that 79% of U.S. fans used mobile to get some kind of roundball content– rising to 91% reach among 18 to 24 year olds.

• Agencies

  The New Sweet Spot for Reaching the Hispanic Consumer

  When it comes to the Hispanic consumer, there’s what brand marketers know about this demographic and what retailers know. Here’s how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.

• Agencies

  ExxonMobil, Shopkick Test Check-in Rewards at Gas Station C-Stores

  ExxonMobil is testing a deal with shopping rewards app Shopkick to give gas customers an incentive to pay inside– and perhaps to pick up a few things before they do.

• Agencies

  TV Spots, Price Discounts Work Together at Store Level: Research

  traditionally thought to work at cross purposes, TV spots and price discount campaigns can actually combine to produce heightened sales lift, new research from TRA and dunnhumbyUSA finds.

• Mobile

  Citi Targets Tablet Banking App to Kindle Fire

  Marketers not willing to write off the Android tablet audience are faced with a problem: Which Android device to create those apps for? In March Citibank answered that question by placing its first official Android bet on the Kindle Fire, the tablet launched last September by Amazon.

• Mobile

  Hot Dog Sellers Relish Vienna Beef’s Custom SMS Offering

  Marketing through mobile can be very effective, but small, independent mom-and-pop operators don’t always have the budget–or the know-how–to design and implement campaigns on their own.

• Data & Analytics

  Early Return (Visitors) in the Online Race

  Mitt Romney’s web site drew the highest proportion of Hispanic visitors in January, and Gingirch’s online traffic had the biggest bank accounts. But the Obama campaign put them all in the shade for absoulte traffic volume, racking up more site visits for the month than all his GOP rivals combined.