Beth Negus Viveiros, Author at Chief Marketer

Who says financial marketing can’t be fun? TD Bank’s Arianna Orpello shares
the localized strategy behind the “Unexpectedly Human” campaign.

If you’re looking for a multichannel lift, consider adding direct mail
to your marketing mix. Here’s 7 tips to get you started.

Events

Brands looking to spend their festival marketing dollars at
Woodstock 50 this summer will need to invest elsewhere.

Email

Want to improve your email marketing strategy? The best place
to start looking for ideas is your competition.

Social

Lenovo is tapping influencers to reach key B2B verticals like
entertainment and oil and gas for its workstation products.

IBM is a respected company with a legacy, and staying authentic to that core is crucial, even for its influencers, says CMO Michelle Peluso.

The ability to make Amazon returns in-store is the latest move by Kohl’s
to improve its retail customer experience.

Social

If your brand is in the market for a B2B influencer, you probably can’t afford
a big celebrity. But chances are, you don’t need one anyway.

Hiscox launched a new campaign this week designed to
highlight the unique insurance needs of small businesses.

Social

While many brands are rushing to increase their social
presence, Lush UK is doing just the opposite.