Author

Beth Negus Viveiros

  • Data & Analytics

    Email is StubHub’s Ticket to Cut Through the Noise

    So how frequently do you email your best customers? Have you considered contacting them less? That’s what StubHub is doing, by making an effort to let high volume users of the service know they have the choice to opt out of emails that are …

  • Data & Analytics

    Email Watch: Happy Birthday to Me

    I have a friend who hates the idea of birthday wishes on Facebook. All you’re getting, he reasons, is a bunch of meaningless greetings from folks who would have never remembered your birthday if it hadn’t popped up in the corner of their Facebook home …

  • Agencies

    Personas Help Frederick’s Target Email, Catalog Mailings

    Frederick’s of Hollywood has improved its email and catalog targeting by segmenting it’s file with purchase-behavior based personas.

  • Agencies

    Broker Roundtable: USPS Finances and Direct Mail

    Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What impact will the USPS’ ever-worsening financial picture have on direct mail?

  • Data & Analytics

    Hunting for Prospects

    If you are hunting for a fresh prospect list, you might want to take a look at the selections available on hunting and shooting lists this fall

  • Agencies

    Broker Roundtable: USPS Summer Postage Sales

    Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How much have the U.S. Postal Service’s annual summer postage sales helped the industry?

  • Email

    Email Volume Up in Q2: Epsilon Report

    Average email volume was up 16.2 in the second quarter of 2011 compared to the first quarter, according to the latest quarterly Email Trends and Benchmark Results report from
    Epsilon and the DMA’s Email Experience Council.

  • Agencies

    Wait and See: Mailers react to USPS fiscal crisis

    There is no question that the U.S. Postal Service is facing financial trouble. In early September, Postmaster General Patrick Donahoe characterized its “restrictive business model” as being in a state of “crisis.” Remedies for this crisis could include anything from rate increases to curtailed delivery days to reductions in labor forces.

  • Agencies

    How Do Not Track Affects Data Collection

    My company recently had the opportunity to sponsor a South Florida Interactive Marketing Association educational forum with Congressman Allen West (R-FL) regarding the new Do Not Track legislation. And, while some data marketers may turn away from the issue thinking it is solely a web marketer’s debate, we need to all remember where most of our data is originating from these days.

  • Email

    Poster Revolution Makes Back to School Push

    New dorm rooms to decorate means busy times—and a heavy email promotional push—for Poster Revolution.