Beth Negus Viveiros
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Agencies
Chief Marketer Listline March 19
Files featured this week include Future Graphics Consecutive Form Printing and Design Group, State Nursery Tree Buyers, HomeCare Magazine and American Free Press Book Buyers & Inquirers.
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Email
Emails We Love: DSW and Ann Taylor Get Off On the Right Foot
When a consumer signs up for an email list, it’s because they want to hear from you. That’s why it’s so puzzling when marketers don’t take advantage of the opportunity to connect immediately.
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Imprint Plus Targets SOHO Market With New Name Badge Product
Name badge marketer Imprint Plus is expanding its B2B focus into the SOHO market with YouWho, a new DIY version of its product.
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Agencies
Making the Most of Paid Search to Engage B2B Buyers
Here’s 5 underutilized paid search opportunities B2B marketers should take advantage of to boost their online ROI.
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Agencies
B2B Marketers Taking a Fresh Look at DM Tactics
Chief Marketer recently talked with consultant Mac McIntosh about trends in B2B direct marketing.
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Email
Emails We Love: Happy Birthday Oreo!
The iconic Oreo cookie is one of those things pretty much everyone loves, and Kraft Foods sent out an email this Tuesday trumpeting the Nabisco treat’s 100th birthday March 6.
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Email
Evaluate Inactive Email Names With a Staged Approach
When email marketers consider clearing dead weight off their house file, the best approach is look at the list segment by segment.
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Email
Emails We Love: Old Navy Hoists a Tiered Sale
An email from Old Navy this weekend with tiered sale pricing created both immediacy and engagement for the brand’s subscriber base.
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Agencies
Chief Marketer Listline February 27
Lists featured this week include Engineers by Specialty, Harris Publications and Granta Magazine.
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Email
Emails We Love: Hail to the Chief
How’d you celebrate President’s Day? Why, probably in the way our forefathers intended: Shopping!
