Beth Negus Viveiros, Author at Chief Marketer

Avoiding B2B Marketing and Sales Disconnect

Brands like Citrix and Relation Insurance are focusing on integrating B2B
marketing and sales processes, to improve relationships and ROI.

Agencies

Creating B2B Content That Connects

When creating copy, do you write what you want to say—or what your audience actually wants to hear?

Profiles & Campaigns

5 Brands That Prove B2B Isn’t Boring

Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.

Facts & Figures

GDPR and Email Overload Leads to Rise on LinkedIn Marketing

Many B2B sales organizations now use two to five LinkedIn
touches as part of their multichannel marketing process.

Data & Analytics

Q&A: Kinney on Guiding the Customer Journey

Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.

Profiles & Campaigns

Filippo Berio Connects With Cooks Via TV

The olive oil is testing connected TV ad placements with
services such as Hulu and Sling to reach younger buyers.

Events

Ellie Mae Creates an “Experience” for B2B Buyers

An omnichannel approach is helping Ellie Mae elevate the impact of its annual
Experience event for both B2B mortgage industry prospects and customers.

Profiles & Campaigns

Hybrids Powering Automotive Marketing Disruption

Green tech is forcing automotive manufacturers like
Hyndai and Accura to get more creative in their marketing.

Facts & Figures

GDPR One Year In: How Are Marketers Doing?

Other than a lot more privacy pop-up notices for consumers,
what impact has GDPR really had since it went into effect last May?

Profiles & Campaigns

Renaming Helps Relation Insurance Refocus Brand

What’s in a name? A lot. Relation Insurance strengthened its brand connection
to a number of B2B verticals through a year-long renaming initiative.