Beth Negus Viveiros, Author at Chief Marketer

B2B Brands Need to Step It Up to Reach Millennial Buyers

Millennial B2B buyers are more influenced by sustainability and after-sales
support rather than price and quality, according to a new report.

Profiles & Campaigns

TeePublic Follows Trends and Marketing Metrics

Keeping on top of pop culture trends and online metrics are a crucial part
of TeePublic’s strategy to connect with consumers’ geek needs.

Digital

B2B Marketing Transformation Shaped by Metrics and Agility

Execs from top B2B firms like ingredients manufacturer Univar and component provider
Molex discuss the impact of agility and metrics on their organizations.

Profiles & Campaigns

In a Troubled Time, Boeing Looks at Brand

Most presentations on brand strategy don’t typically begin with an apology,
but the market position of Boeing is anything but typical.

Profiles & Campaigns

AT&T Business Speeds to the Future With 5G

For AT&T Business, 5G is the next big thing, and it is using content
featuring everything from medical centers to Batman to bring the tech alive.

Social

B2B Brands Need to Produce More Content: Vaynerchuk

Marketers need to start producing a lot more relevantcontent, and LinkedIn
is the place they need to be distributing it, says Gary Vaynerchuk.

Profiles & Campaigns

Arizona State Builds Alumni Affinity

Rather than just bugging them for donations,
Arizona State is using a loyalty app to connect with alumni.

Facts & Figures

Marketing Spending Getting Outpaced by R&D: Report

Many companies used to spend almost equal amounts on R&D
and marketing, but that number has changed

Facts & Figures

Samsung Increases B2B Focus

Samsung is increasing its focus on the SMB segment, for phones, tablets and other devices.

Email

Better B2B Email—10 Quick Tips

Could your B2B email campaign use a boost? At Connect to Convert, Mary Hart
shared 10 surefire tips marketers can use to improve their B2B ROI.