IEX CMO Kate Gunning on Why Brands Should Show AND Tell
“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to demonstrate our brand story, rather than just telling the purpose.”
“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to demonstrate our brand story, rather than just telling the purpose.”
Taking their union to the next level, The Knot and WeddingWire have created WeddingPro.com, a new B2B marketplace for wedding professionals.
Step inside some of the best activations from this year's Comic-Con International, including Shazam!, Pennyworth and Amazon's Carnival Row.
Your sales team may not be as happy as you think they are: New research finds that 24 percent of inside sales people are actively looking for new jobs.
An employee-focused campaign centered on TV and digital is helping electric utility FirstEnergy improve brand perception and engagement.
Looking to improve your B2B video marketing strategy? Here’s six tips for creating a better video strategy to convert viewers into buyers.
Cloud-based web development platform Wix.com is partnering with Fortnite team FaZe Clan in a multi-faceted esports partnership.
How can you connect with prospects? Here’s three ideas for driving engagement from brands like Eaton, ON24 and Wells Fargo.
Thursday is the best day of the week to mail if you want high email open rates, according to a new report from Campaign Monitor.
SAP is a B2B pure play, but changing buying patterns have led the company to adapt B2C marketing practices to connect with decision makers.