Beth Negus Viveiros
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Profiles & Campaigns
IEX CMO Kate Gunning on Why Brands Should Show AND Tell
“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to
demonstrate our brand story, rather than just telling the purpose.” -
Profiles & Campaigns
They Do: The Knot and WeddingWire Launch WeddingPro
Taking their union to the next level, The Knot and WeddingWire have
created WeddingPro.com, a new B2B marketplace for wedding professionals. -
Events
Comic-Con 2019: A Round-Up of the Best SDCC Activations
Step inside some of the best activations from this year’s Comic-Con
International, including Shazam!, Pennyworth and Amazon’s Carnival Row. -
Facts & Figures
Sales Teams Face 24 Percent Turnover Annually: Gartner
Your sales team may not be as happy as you think they are: New research finds
that 24 percent of inside sales people are actively looking for new jobs. -
Profiles & Campaigns
FirstEnergy Looks to Brighter Future With Branding Campaign
An employee-focused campaign centered on TV and digital is helping
electric utility FirstEnergy improve brand perception and engagement. -
Video Marketing
Better B2B Video: 6 Key Tips
Looking to improve your B2B video marketing strategy? Here’s six tips for
creating a better video strategy to convert viewers into buyers. -
Profiles & Campaigns
Wix Partners With Fortnite Team FaZe Clan
Cloud-based web development platform Wix.com is partnering with
Fortnite team FaZe Clan in a multi-faceted esports partnership. -
Engagement
Three Tips for Connecting with B2B Buyers
How can you connect with prospects? Here’s three ideas for driving
engagement from brands like Eaton, ON24 and Wells Fargo. -
Email
Timing Matters in Email Marketing: Report
Thursday is the best day of the week to mail if you want high email
open rates, according to a new report from Campaign Monitor. -
Profiles & Campaigns
It’s All About Feelings in New SAP TV Spot
SAP is a B2B pure play, but changing buying patterns have led the company
to adapt B2C marketing practices to connect with decision makers.
