Beth Negus Viveiros, Author at Chief Marketer

The Changing Face of B2B Social Media

Toast, Thoughtbot and Constant Contact share how they’re increasing their
B2B social circle of engagement, and what metrics really matter.

Digital

10 Pillars for SEO Success

A good SEO strategy shouldn’t just be the mission of the SEO team: it should be the mission of the entire organization. Here’s 10 ways to make it happen.

Profiles & Campaigns

Q&A: PwC’s Path to Digital Transformation

Chief commercial officer Reggie Walker chats about how Big Four auditing firm PwC is connecting with a diverse global audience, and what’s next.

Profiles & Campaigns

Thoughtbot CMO on Creating a Marketing Foundation

Lindsey Christensen shares the story of Thoughtbot’s marketing journey
to create engagement with tech innovators and start-ups.

Profiles & Campaigns

B2B Customer Experience: Why CX Matters Across the Entire Funnel

For top B2B brands like SAP and Pitney Bowes, customer experience is often
the tipping point when it comes to acquiring—and retaining—business.

Direct Marketing | Print

CMO Q&A: How Pitney Bowes is Targeting Individuals

Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a
diverse audience, and keeping a century-old brand fresh.

Digital

Google Launches B2B Search Campaign

“Find What Matters” is a two-month initiative designed to feel like a B2C campaign,
to create enthusiasm and excitement for using search in a media plan.

Facts & Figures

Lead Generation Resources on the Rise: Report

New research has found that the vast majority of marketers—88 percent—are planning to increase the time,
resources and budget allocated to lead generation in the coming months.