Beth Negus Viveiros, Author at Chief Marketer

Vape Marketing on Social Media Fueled by Bots

Nearly 80 percent of all Twitter chatter related to vaping and tobacco
products is generated by bots, according to a new report.

MarTech

Big Martech Changes Help DXL Engage Shoppers

Better segmentation and an improved martech stack is helping Destination XL
boost engagement with retail customers in-store and online.

ROI | Metrics

Twitter Reveals User Security Data Was Accessible by Advertisers

Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may
have been able to access users’ email addresses or phone numbers.

MarTech

5 Tips for Creating An Agile Marketing Environment

Was 2019 the year your team pledged to move to a more collaborative, agile marketing approach,
testing and iterating new ideas more quickly? You’re not alone.

Profiles & Campaigns

Q&A: Michael Brenner on Empathy and Marketing

Why do “Mean People Suck”? Michael Brenner gives us the scoop about his new book.

MarTech

CDP Helps Ancestry Improve Data Oversight

Putting a customer data platform (CDP) in place is helping Ancestry
improve its view of customer data from numerous sources and channels.

Direct Marketing | Print

Direct Mail Improves Multichannel Mix: Report

Direct mail ROI goes up by nearly 63 percent when the tactic is used as
part of an integrated marketing campaign, according to new research.

MarTech

Why a Self-Service Martech Model Might Be For You

Scott Brinker shares why more brands are shifting from a siloed martech approach
to one that is more self-service and accessible across the entire organization.