Beth Negus Viveiros, Author at Chief Marketer

Over half of U.S. consumers—67 percent—are ready for stricter data privacy
regulations such as GDPR, according to a new survey.

Website personalization is helping Stella & Dot boost
online conversions by 52 percent.

Blocking online hijacking has helped footwear manufacturer
Deckers boost ecommerce conversion rates and KPIs.

Events

Data and its impact event marketing was the topic of a
recent roundtable featuring experts from HP and Intel.

State Street and Formlabs shared their strategies for
creating an engaging, human connection with content.

Interactive VR and AR applications are helping Ciena
educate prospects at live events and on sales calls.

Nearly half of consumers say brands aren’t meeting
expectations when it comes to customer experience.

Nutrisystem CMO Keira Krausz discusses the marketing power
of influencers like Jessie James Decker to create social buzz.

Digital

An ABM approach fueled by targeted content is helping Central Square
reach customers and new prospects.

MarTech

New arrangements by Visa and American Express will help
simplify digital payments for B2B marketers.