Beth Negus Viveiros, Author at Chief Marketer

Direct Marketing | Print

Pushing the Envelope: 10 Tips for Direct Mail Success

Consider these 10 tips for ideas to integrate this old school
tactic into your modern marketing strategy.

Profiles & Campaigns

Captain Marvel Powers Wix Promotion

A team up with Marvel Studios’ latest film is helping
Wix.com promote a new series of product enhancements.

Profiles & Campaigns

Unilever Invests in People to Boost Marketing Power

The CPG powerhouse is investing in digital channels and
people to increase its focus on real-time campaigns.

Facts & Figures

Scalability Outweighs Martech Functionality for Retailers: Forrester

Scalability is the most important criteria for retailers when considering
martech investments, according to a new report from Forrester.

Your Kids Aren’t the Only Ones on Fortnite—Brands are There Too

Brands like Wendy’s are playing to win with esports and Fortnight, staging events within the community to connect with gamers.

Profiles & Campaigns

Integrated Marketing Automation Strategy Boosts Unanet’s ROI

A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.

Profiles & Campaigns

TD Garden Takeover Shines Light on SunBug Solar

Small business SunBug Solar got big time marketing exposure
with an advertising takeover of Boston’s TD Garden.

Profiles & Campaigns

Detroit Pistons Help B2B Brands “Speed Date”

The NBA franchise has created Pistons Partner Connect, an
opportunity for corporate advertisers to make business connections.

Profiles & Campaigns

Microsoft Launches B2B Campaign Targeting Retailers

Microsoft is targeting retailers with a new B2B thought leadership campaign centering on how data-driven strategies can drive customer-first retail engagement.

Direct Marketing | Print

Direct Mail Helps EyeMed Get Seen By Prospects

EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.