Beth Negus Viveiros, Author at Chief Marketer

The next great frontier of growth for Amazon may lie in B2B,
according to Bank of America analyst Justin Post.

Finding the right accounts and measuring success are among the biggest hurdles when it comes to successfully implementing ABM.

An ambitious activationwarned SXSW attendees of the apocalypse,
which coincidentally just happens to tie in to the debut of Good Omens.

This month, the London Business School is kicking off “Minds alive,”
a campaign to raise awareness with both prospective students and alumni.

Original research and quotes from customers are among
top elements in content that help build B2B brand trust.

Email

Email is a major workhorse when it comes to boosting engagement
and conversion. Here’s eight tips for better email marketing ROI.

At LeadsCon Las Vegas this week, Gordon Brott
shared tips for getting your audience talking.

Real-time models are helping the Los Angeles Kings predict churn
and improve retention with season ticket holders.

An integrated marketing strategy powered by search is helping
The Arbor Company connect with seniors and their caregivers.

Email

In a world where Amazon, Netflix and Spotify serves up content that feels
handpicked, B2B email can no longer be the realm of batch and blast.