Beth Negus Viveiros
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Direct Marketing | Print
Proving the Value of PR
Here are four tips to help prove the value of PR
in marketing to your company’s c-suite. -
Facts & Figures
B2B Manufacturers Fall Short in Digital
B2B manufacturing firms are falling short when it comes to
digital experience, according to a new report from Gartner. -
MarTech
AI Could Drive Double Digit Marketing Growth
Less than one in five B2B firms are using AI, but the majority of those already
on the AI train are forecasting a double-digit lift in the next two years. -
Profiles & Campaigns
Citrix Drives Awareness With Red Bull Racing Partnership
Citrix CMO Tim Minahan shares how the brand is leveraging a partnership
with Aston Martin Red Bull Racing to create engagement with B2B decision makers. -
Facts & Figures
Airport Advertising Reaches B2B Execs on the Go: Report
New research shows that airports present a key opportunity for B2B brands to connect with business decision makers on the go.
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Demand Gen
Using Content Marketing to Engage Audiences: Six Examples
Content marketing can help brands create an engaged, addressable database—
in 2019, that’s one of the most valuable assets any company can have. -
Loyalty Marketing
March Madness Hits 7-Eleven and BodyArmor
7-Eleven is collaborating with the NCAA and BodyArmor on a March Madness
AR game where customers can play their own three point challenge. -
Profiles & Campaigns
Brex Pokes Fun at Fyre Festival in New Campaign
Corporate credit card Brex is targeting start-ups with a campaign
in NYC poking fun at the corporate card funded Fyre Festival fiasco. -
Profiles & Campaigns
Food & Wine Debuts B2B Content Portal
Food & Wine launched F&W Pro this week, a new content hub
for professionals in the food and beverage industry. -
Agencies
Database Analysis Helps Lenox Identify Opportunities
A unified database across multiple channels is enabling Lenox to have a
single view customers and uncover insights for marketing opportunities.
