A few tidbits of truth from the 1999 scrap heap – before we jump-start the shredder and begin a new millennium.FURLESS FREEBIES. McDonald’s redefined

McDonald’s Corp., Oak Brook, IL, acquired bankrupt food chain Boston Chicken Inc., Golden CO, for $173.5 million in cash and liability assumption. The

..is another man’s “pop-culture archive.” In Alex Shear’s world, branded products offer both a link to marketing’s past and a bridge to its future.You

Consumers like to belong, but they’re sick of frequent-shopper cards. There are better ways to retain loyal customers, says PreVision Marketing principal

Thankfully, not every toy fad turns kids into knife-wielding, classmate-beating, larceny-committing fiends. Pokemon does, as anyone who has read a newspaper

Philip Morris Companies lit a fire when it turned corporate philanthropy into a $100 million ad campaign that presents its Philip Morris USA, Kraft Foods,

What’s in a name? You decide.Nine-year-old Opus Marketing has changed its name, it says, to broaden its focus from an event-marketing shop to an agency

There’s nothing like a little corporate synergy to make a promotion really sing.Ford Motor Co. used a tie-in with Columbia TriStar’s Dawson’s Creek TV

They’ll help you sample, coupon, run sweeps, or do direct response on the Internet. We’ll help you find out how they work and what to know before hiring