There was a time when being a minivan owner was pretty cool.For a period starting in the early 1980s, when Chrysler couldn’t make enough Caravans and

What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat

The pride you once took in doing things your own special way may now be your own undoing. Standards, the common agreement on how things can and should

Step aerobics is so early ’90s. These days, the hottest class in gyms across the country is kick-boxing. The number of kick-boxers rose 65 percent to

Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic

Aurora Foods has brought in two packaged goods veterans to steer the company through a legal crisis over its trade-promotion accounting practices.On April

Before the Internet came along, portals were entryways of varying design and construction – even bricks and mortar, to borrow a Web-wise word. Now they

Web marketing consultancy Lab 6.two.4, Salt Lake City, has launched a new service using “eye-tracking” analysis to determine behavior and survey methodology

ACNielsen, Stamford, CT, has launched “My Nielsen//NetRatings,” an information delivery system for Internet audience measurement and analysis. The service