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Agencies
Nextel Revs NASCAR Sponsorship for Daytona 500
Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend.
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Music Sponsorships Hit $1 Billion: IEG
U.S. marketers will spend $1 billion on music sponsorships this year, up 16% from the $867 million they spent last year, according to sponsorship consultancy IEG Inc.
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Agencies
Morris the Cat Gives Adoption Tour a Second Life
9Lives is revving up for the second leg of its national tour that has prompted 100,000 cat adoptions in its first five months.
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Gillette’s Venus Brand to Auction Mariah Carey’s “Legs”
Venus, the female shaving brand, is set to auction off a pair of Mariah Carey look-alike legs.
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Agencies
Former Blockbuster Marketing Executive Joins Applebee’s As CMO
Applebee’s has named former Blockbuster marketing executive George Williams as the company’s new chief marketing officer. The post took effect Feb. 9.
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Agencies
VW Puts NBA All-Stars Behind the Wheel
The NBA’s All-Stars are the best on the basketball court. But how do they do on an obstacle course?
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Agencies
Coaches Association Signs Sampling Pact
High school coaches in 18,000 U.S. schools will get samples for student athletes through a new contract for the National High School Athletic Coaches Association.
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Google Presently on the Attack While Mobile Foes Loom
In the midst of all its other morsels of juicy happenings, Google has inadvertently (or cunningly) reminded the Web of its seemingly inevitable dive into the office productivity suite realm. This time it’s a presentation product…
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Jessica Simpson Sold Me a Pizza
It’s true. Jessica Simpson sold me a pizza. She didn’t deliver it, unfortunately, but the gorgeous and occasionally photogenic star got me thinking about Pizza Hut’s Cheesy Bites Pizza – you know, the one with the “pull-apart outer crust…
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Fair Weathered Pixel Practices
If it didn’t make me sound both old and/or worse behind the times, I would have begun this piece with “Back in my day.” But, really, back when my job involved, for lack of a better word, squeezing out the highest value per user…
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