As companies announced their prior quarter and year end figures, much of the recent industry news focused on 2004 being a record year for online advertising with hopes that the momentum would continue into 2005.

SB 27 requires companies that do business with California consumers and share personal information with third parties, for marketing purposes, must provide consumers with a designated contact point where they can request an Information-Sharing Disclosure Notice.

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Internet advertising still manages to capture at least one or two headlines daily. More importantly, the stories continue to paint upbeat forecasts for the industry.

As e-mail, cell phone, and instant messaging have become ubiquitous in the workplace, the opportunities afforded by face-to-face communication have never been more important.

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Arguably among the most frequently quoted lines in literature is the opening from Charles Dickens’ “A Tale of Two Cities.” When we look back on this year, I think we’ll say, as his novel states, “It was the best of times, it was the worst of times…” In my opinion, those in our space have grown so tremendously that we are making it hard on ourselves to continue at the same rapid pace.

(Las Vegas, NV)—Two “hot topics” top the Promotional Products Association International agenda this year: enhancements to the UPIC (Universal Promotional Identification Code) Directory and a major push to educate the end buyer on the value of using a …

Just in time to help consumers with their New Year’s resolution to exercise, Bally Total Fitness has teamed with QSRs, TV networks and hotels to promote exercise. Along with Yum! Brands, Inc., Bally Total Fitness is offering a free four-week gym …

A new American Express branded gift card will be available to the real estate, homebuilding and mortgage industries beginning this month. The Housewarming Gift Card is personalized with the recipient’s name embossed, has a unique American Express …