An Affiliate Manager’s job isn’t easy. My affiliates who are reading this right now will attest to the 20 IM conversations I juggle, while simultaneously answering email, running reports, adding/deleting/modifying campaigns, answering posts on message boards, all while carrying on a coherent and pleasant conversation via phone.

Billy Beane, General Manager of the Oakland Athletics and protagonist of Michael Lewis’s Moneyball, had a problem: how to win in the Major Leagues with a budget smaller than that of nearly every other team.

Traditionally, this section of the DM Confidential looks externally at the market. Topics range from capital markets activity to insights gleaned from watching Yahoo and Google indirectly and directly compete for dominance. This week’s article takes a step back…

Most of the companies in our space did very well in 2004. Some of them did so well that unanticipated but certainly desired exit strategies were realized. 2005 brings more promise but most likely not the easy gold of 2004.

A commonly overlooked component, the listing, aids in the creation of a powerful Pay Per Click advertising campaign. The listing is what a visitor sees after typing in a search term. It consists of an accurate title, relevant description and working URL.

Travel Web sites help customers search for great fares — but not always the cheapest ones. When they display the results of a fare search, many of the most popular sites leave the most prominent positioning to the products and services of the highest bidders.

The latest edition of Webster’s New World College Dictionary contains at least one entry that won’t mean much to those who do not user the internet frequently. The word isn’t “wedgie,” even though it gaine

In this week’s Trends Report, we explore a topic that without the internet would not have the prominence it does now. Similar to that topic, blogging, the subject of this week’s Thoughts, explores another hot topic that also owes its r

Affiliate managers talk about two percent of their affiliates generating ninety-eight percent of transactions, as if that makes sense. It’s time that you trimmed the fat off your affiliate program. According to data that I collected recently for

Many companies are still very much in the hunter-gatherer stage, where tasks necessary for survival such as reporting, data analysis, and even creating linking urls are all manual processes day in and day out. This doesn’t leave much resource fo