Author

  • MEDIAWHIZ APPOINTS JONATHAN SHAPIRO AS CHIEF EXECUTIVE OFFICER

    NEW YORK, NY, April 18, 2007 – MediaWhiz Holdings, Inc. (MediaWhiz), a leading provider of performance-based online marketing services, today announced it has appointed Jonathan Shapiro as its Chief Executive Officer.

  • Agencies

    FedEx Kinko’s Dips a Toe in Loyalty Marketing Waters

    FedEx Kinko’s is running a continuity program awarding points for office services and printing in its 1,400 U.S. stores.

  • Hercules Provides $10 Million to Active Response Group

    Hercules Provides $10 Million to Active Response Group, a Premier Online Lead Generating Company
    10 April 2007 Continuing to increase its portfolio of late-stage companies, Hercules Technology Growth Capital, Inc.

  • DMA Business-to-Business Council Honors J. Douglas Lackey

    NEW YORK, NY, March April 5, 2007 – The Direct Marketing Association (DMA) (www.the-dma.org) Business-to-Business Council will honor J. Douglas Lackey, manager of direct marketing for Xerox Corporation, North America, with

  • RevenueLoop announcement to publishers in March 2007:

    RevenueLoop will become the 1st Transparent Affiliate Network beginning April 1st, 2007. After months of calculation and research, RevenueLoop has developed the Transparent Payout Program, which will Redefine Affiliate Marketing for the Benefit of the Publisher!

  • MediaTrust Adds Advaliant to Online Media Ecosystem

    NEW YORK – April 5, 2007 – MediaTrust, Inc. today announced it is joining forces with Advaliant, a next-generation online performance network that has created top performing affiliate marketing programs for a myriad of industry…

  • How to make more money with your list using behavioral targeting

    For years, we’ve all heard about behavioral targeting for the web and how its going to work… but never quite does… Well, some of the techniques being used in this kind of targeting for web inventory can also..

  • The Future of Online Security – Be Aware

    Part of what I do here in the iLegal column is attempt to assist affiliates who might not have the resources to hire their own counsel. That means directing them to resources they can use to keep themselves educated and out of…

  • Yahoo and Google Alter Ads

    The past few days have been eventful for Yahoo! and Google ads, with the former announcing future word limits and the latter altering some colors, functionalities, and formats.

  • E-Commerce Conversions Stagnant

    Besides a few stellar exceptions, online merchants are seeing very few conversions. According to two studies, conversions for retail e-commerce sites mostly fall in between 2% to 3%.