Almost six months have passed since the Super Bowl, but one marketing trend that surfaced heavily during the game continues today, and that is the use of non-internet mediums to drive interest to a web site. While not the first company to do so…

The affiliate incentives space is changing fast. The industry has already gone through its introduction stage, on to the tail end of its growth, and beginnings of maturity stage– all in a matter of a few years. The concept started as…

When it comes to email, co-registration/hosted lead generation, incentive promotion sites, and search arbitrage, arguable no other group collectively knows more than those operating in our space. One of those specialties, co-registration/hosted…

The incentive promotion space drives an inordinate amount of users into registration paths. The absolute breadth of the promotions and the speed to market with new incentive promotions has no peers in mainstream advertising. Everybody creating and…

Huggies has launched Baby Network, an online community for moms and moms-to-be, with a marketing and development spend that tops $10 million Baby Network is made up of two sites: “Happy Healthy Pregnancy” and “Happy Baby.” At the site, …

Carlson Marketing Group has hired auto-marketing veteran (and former client) Jim Schroer to run the Minneapolis agency. Schroer begins as president-CEO of Carlson on June 6, overseeing day-to-day operations and helping to set Carlson’s global strategic …

Digital advertising is proving to be a valuable complement to the traditional media mix. Do you have cold feet? Here are ten reasons that may be holding you back, and ten reasons why you should jump in.

A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Hoards of Elvis impersonators, Pedro’s from Napoleon Dynamite, and all the people you don’t want to see naked marched through the streets of San Francisco this past Sunday. An annual Bay Area tradition, the Bay to Breakers is one of the largest footraces…

Many of have wondered what the future has in store for Google. Will they become the next Microsoft – an enormous profit machine embedded into our lives and directly controlling how many of us compute? Might Google, today’s high flier….