Author

  • Online Ads Like Portals

    Online ads have been good business for the big portals of the Internet, and it doesn’t seem like this will change anytime soon. The respective shares of the pie look a lot like the actual search engine rankings, which means that Google…

  • Huggies Fields Disney Game

    Kimberly-Clark is sending 40 families to Walt Disney World with an on-pack game awarding one trip per day.

  • Subway Promotes Fitness with Push.tv

    Subway Restaurants are pushing fitness through a partnership with Push.tv and an online sweepstakes for a chance to win a fitness getaway.

  • Fox’s ‘Waitress’ Film Serves up Mother’s Day Promo

    Fox Searchlight Pictures is teaming up with theaters nationwide to give mothers a sweet treat on their special day

  • Western Union Incents Business for Mother’s Day

    The Western Union Co. is offering a number of incentives to boost business during Mother’s Day.

  • Designs on NASCAR

    Holiday Inn is on its second lap with NASCAR. The hotel chain is about to launch an online contest inviting racing fans to redesign the paint job on driver

  • A Ticking Bomb

    Disaster doesn’t only happen in guerrilla marketing.
    Promotional products manufactured in a hazardous manner can also lead to serious mishaps — like the recent death of a four-year old who died from lead poisoning after eating a charm bracelet Reebok gave out as a premium.

  • Online Banking Grows but Mobile Potential Sees Hurdles

    The online banking population in the U.S. grew 9.5% to 44 million customers in 2006, according to comScore. However, this single-digit growth is significantly slower than the double-digit increases that were observed in 2005…

  • Google Is The Number One Brand

    In another display of their worldwide domination, and in yet another Microsoft upset, Google has been found to be the most valuable brand in terms of dollar value for 2007 by research firm Millard Brown and the Financial Times. It…

  • Online Video Viewers Are Mature

    Most people would expect younger Internet users to make up the majority of the online video viewing audience, and most people would be wrong. Recent figures point to an online video audience that has an average age of a little…