NBO Systems, Inc., a manager of mall gift card and certificate programs, is set to launch multi-merchant gift cards in partnership with Discover. Its card platform offers three distinct channels: fundraising with a focus on children’s education; an …

Kowabunga! Announces MyCPAnet, a Next-Generation Cost-Per-Action Internet Affiliate Network Software That Provides the CPA Network Industry with a Unique Technology Solution…

Abbreviation for Search Engine Optimization. SEO refers to the changes made to a webpage to improve upon its ranking or positioning in the search engine results pages (SERPs) of one or more search engines for a particular keyword(s).

Abbreviation for Cost-Per-Click. CPC is the agreed upon cost charged to the advertiser by the site’s publisher each time a visitor clicks on the advertiser’s ad (link, banner, etc.).

explanation of the basics: Opt In, Opt Out , Double Opt-in, Privacy, Deliverability, List Maintenance, List Management, Bonded Services and the CAN-SPAM ACT 2003

Affiliate Marketing on Search is a widespread method of online marketing, in which an affiliate gets compensated for every visitor, subscriber and/or customer he or she delivers to the merchant or website.

Two formerly highflying stars of the Adware world are laying off workers. What could cause this, especially in the most lucrative time of year in one of the hottest growth industries?

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

If you made it to the end of last week’s Digital Thoughts, you will have read that other companies are waiting to take your talent, and you’re the only one that can prevent that.

For better and worse, our industry possesses some unique traits that, at the moment, enable a variety of employees to effectively live two work lives. With one group, the biggest threat does not involve trade secrets and conflict of interest so much as the precedent it sets.