Diamond Food Inc.’s Emerald brand is using coupons to boost summer sales of its products. And it appears to be working.

Chamillionaire and Universal Music Group last week plan to give away 600 autographed plaques to fans that buy his new album on Sept. 18.

In the shadow of the U.S. Open Tennis Tournament, Lexus will run its own virtual tennis tournament in New York City’s Rockefeller Center this week, with a Lexus lease as the top prize.

From opposite sides of the Atlantic, American Express and the Royal Bank of Scotland recently made similar strategic moves, both becoming patrons of the

If Ardea Beverage has its way, grocery shoppers will be on the hunt next month for a can of soda that can be exchanged for a family vacation. The company

It’s impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden

Singer and fashion designer Gwen Stefani will help promote a new line of printers and online services from Hewlett-Packard in a multi-year global marketing campaign valued at $300 million in its first year.

BEVERLY HILLS, CA – August 27, 2007 – HydraMedia was identified by Inc. Magazine as the fastest-growing online advertising company in the country, and the tenth fastest-growing of all U.S. companies.

“You simply cannot separate young people from technology; it is part of who they are.”
This was the conclusion that eMarketer senior analyst Debra Aho Williamson came to in…

U.K. telecommunications watchdog Ofcom has noticed a trend of people passing up older technologies in favor of newer ones. Everyone knows television and radio are attracting fewer eyeballs and ears lately, but so are…