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Gift Card Sales Will See 25% Increase
According to estimates made by Archstone Consulting, the 2007 holiday season will see $35.0 billion in gift card sales, a 25% increase from last year’s $27.8 billion figure.
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Top Search Terms for September
The latest Hitwise figures concerning the top 10 search terms in 10 categories were released recently. MySpace and PayPal appear to be holding onto their popularity.
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Yahoo Lists Top Costume Searches
It may not be nearly as significant or interesting as the monthly search engine rankings, but Yahoo!’s listing of the top TV-related Halloween costume searches is revealed to the public for the taking. After all, it is nearing that wonderful time of tricks and treats.
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TruEffect revolutionizes interactive advertising with TruServer
SafeServe the first cookieless ad serving technology raises the bar on consumer privacy
TruAdvertiser.xls is industry’s first enterprise ad serving platform fully integrated with Microsoft Excel -
News, the Broken Variety: Love , Hate, Light
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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A Local Dilemma – Part 1
I recently joined a new gym, and to make sure that I go, I signed up for some training sessions with the intent to go three times per week for as long as it takes until I actually like the gym. For my wallet’s sake, I would…
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Agencies
Live from the DMA: E-mail Pulls Top Response for Lead Gen
E-mail produced the highest response rates (4.09%) for companies whose primary objective was to generate leads, according to the Direct Marketing Association’s 2007 Response Rate Trends Report.
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Yahoo Should Take Drastic Measures
Jeffrey Lindsay, an analyst at Sanford C. Bernstein, thinks that Yahoo! would be worth a lot more if they either broke apart their online businesses or conducted a facelift, which might even include turning its back on its search engine mainstay.
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Word of Mouth is Valued
Yes, the title of this article is obvious, but it is the focus of a recent Nielsen study. The main finding from the study was that 78% of Web users around the globe think that consumer opinions are the most effective mode of advertising.
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Online Ad Spend Passes $5 Billion in Q2
The most recent data from the Interactive Advertising Bureau and PricewaterhouseCoopers shows that online ad spending stormed ahead to reach $5.1 billion for the second quarter alone, a 25.4% increase from the same quarter last year.
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