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E-Mail Ad Spending Will Lag
E-mail advertising is expected to grow from $338 million in 2006 to $616 million by 2011, reflecting growth of 82%, according to eMarketer. This sounds great until you also see that total online ad spending is expected to grow twice as fast in that time frame.
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Google Ready and Willing to Comply With Canada
In August, Privacy Commissioner in Canada, Jennifer Stoddart, expressed major concern over Google’s Street View venture in major Canadian cities.
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Agencies
Live from the Motivation Show: Spending on Incentives Hits $46 Billion
Spending on travel and merchandise incentives reached $46.1 billion in 2006, according to a new benchmark study by the Incentive Federation.
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Agencies
Live from The Motivation Show: CoinStar Tests ‘Financial Services’ Kiosk
CoinStar is testing financial services kiosks that let people buy prepaid gift cards or e-certificates with a swipe of their debit card or with cash.
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Agencies
Starbucks Hypes iTunes Link with a Month of Free Music
Starting in early October, Starbucks customers will be able to get free music with their mochaccinos as part of a month-long promotion for a new wireless music download partnership between the coffee chain and Apple iTunes.
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Agencies
Langers Juice Promotes “Naruto” DVD with On-Pack Promo, Sweeps
Langers Juice Co. is pushing an on-pack sweepstakes tied to the DVD release of “Naruto The Movie: Ninja Clash in the Land of Snow.”
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Agencies
Holiday Retail Sales Growth Could be Slowest in Years: NRF
The National Retail Federation is predicting that holiday sales will rise 4% this year to $474.5 billion.
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Mergers and Acquisitions – What Does it all Mean?
In the latest major acquisition announcement to rock the industry Yahoo revealed that it will acquire BlueLithium for roughly $300 million in cash. Yahoo said its purchase of the three-year-old company will allow it to accelerate its…
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B2B Search Marketers’ Budgets Unaffected by Competition
B2B search marketers keep close watch of their competition’s activities. That, of course, is obvious. But a new study released by Business.com takes a closer look into the details and finds that though these search marketers…
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Behavioral is Better Than Contextual
According to a recent study done by Forrester for RevenueScience, behavioral targeting advertising efforts are better for reaching online consumers than contextual advertising.
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