April Berthene
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Shopper/Retail
Wayfair CMO Shares Social Marketing Highlights Ahead of Shoptalk
Wayfair’s top marketer Paul Toms discusses how the company moves fast to hop on social media trends, plus recent generative AI customer experience wins.
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Shopper/Retail
‘Treat’ Culture, COVID and Lack of 5-Year Plan Colors Gen Z Spending
NRF digs into Gen Z consumer spending patterns, plus forecasts 4.4% retail growth in 2026, in annual State of Retail & the Consumer event.
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Shopper/Retail
Munchkin Markets New Baby Formula To ‘Leakiest’ Customer Acquisition Bucket
Baby products brand Munchkin launches its first-ever baby formula exclusively at Target and its own website. GM Kristin Pagano shares why its target market is a challenge to acquire.
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Shopper/Retail
Nikon’s Experiential Pop-Up at SXSW Targets Experienced Photographers and Creators
Camera brand Nikon hosts free camera workshops during the South by Southwest festival to spur shoppers to try cameras and post pictures.
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Tech & AI
When Aflac Integrates AI into Customer Service — And When It Doesn’t
Insurance brand Aflac is piloting generative AI company-wide, including integrating it into its call center. SVP Keith Farley discusses balancing automation and empathy.
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Shopper/Retail
How Boll & Branch Spotted Scammers Attempting Generative AI Fraud
CEO and Founder Scott Tannen shares how the Boll & Branch customer service team discovered an AI generated photo of damaged sheets in an attempt to get a free product.
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Shopper/Retail
Thorne Shifts Marketing Message Strategy Away From Product Focus
After a consumer survey, supplement brand Thorne launches a new marketing campaign that focuses on the brand’s differentiators rather than product outcomes, Chief Growth Officer Mary Beech shares.
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Top Women Network
The Knot Says ‘I Do’ to ChatGPT Ads Pilot
The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved.
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Campaigns
Great Clips Taps into Quarterback Kirk Cousins’ Love for Value Haircuts in New Campaign
Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of marketing shares the highlights and strategy behind the campaign.
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Shopper/Retail
Land O’Lakes CMO Aims to Change Rural America’s Image
Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant community.
