April Berthene, Author at Chief Marketer

City Furniture Boosts Organic Search Traffic With More Product Data

City Furniture increases the information on its product detail pages by 50%, resulting in an increase in conversion rate from the shopping cart and a bump in organic traffic.

Shopper/Retail

Diaper Brand Coterie Uses Stores as a Marketing Channel

Coterie CEO Jess Jacobs shares how the company keeps customers subscribed and how retail stores help the diaper brand gain even more subscribers.

Shopper/Retail

How the Lowe’s Marketplace Boosts SEO Value, Sales

Lowe’s adds thousands of products to its site offering more home categories and broadening its price points. The new channel increases the retailer’s AOV and relevancy.

Influencer Marketing

Nutrition Brand Kate Farms Re-Enters Retail with Marketing Push

The medical-grade formula brand is marketing its products to consumers looking for extra nutrition, such as children and GLP-1 users. Kate Farms is increasing its investments in retail media networks and medical influencers.

AI

Thirdlove CMO Prepares for AI Shopping Shift

At NRF ’26, Thirdlove Chief Marketing Officer Amy Carr discusses how the bra brand is restructuring its organization to prepare for generative AI agents. Plus, the brand bets on physical retail while websites become transaction centers.

Social

Top Retail Marketers at PacSun, Tarte and Crocs Share TikTok Shop Success Tips

PacSun, Tarte and Crocs say letting influencers have creative control is the key to viral and lucrative TikTok content.

GaryVee’s Hot Takes on Better Marketing at NRF ’26

Trends

GaryVee’s Hot Takes on Marketing Best Practices at NRF ’26

VaynerMedia CEO Gary Vaynerchuk tells retail marketers to ditch brand lift studies, post on LinkedIn and prepare a live selling strategy in his NRF ’26 keynote address.