Abdul Rastagar

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  Marketers

  Inside Hasbro’s Novel ‘Splitsies’ Approach To Brand And Performance Media

  Brand media and performance are two separate job functions at toy and game brand Hasbro. But when they collaborate closely, going “splitsies” makes sense, said Jennifer Burch, Hasbro’s senior director of global media. Burch oversees all aspects of Hasbro’s media planning and execution. The work she and her team does helps fill the funnel through […]

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  CTV Roundup

  Revry Stands Out With LGBTQ+ Storytelling And Programmatic Scale

  With its focus on scale and its homegrown programmatic buying platform, Revry, an LGBTQ+ owned-and-operated streaming service, is in a better position to compete for minority-owned media.

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  Data & Analytics

  CCPA is Coming: Are You Ready?

  The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here’s how to get your company ready.