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Aisle Racing: NASCAR, Kmart team on sales-driving premium/sweepstakes effort.
Leave it to NASCAR. The stock-car racing association undertook its first-ever national in-store promotion this quarter, and who did it score as retail
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Yo, Soy
Three major food companies are jockeying to bring soy mainstream, even though other functional foods are currently faltering.In January, Kraft Foods bought
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Detail Devils
Quality and level of detail make a difference in cloisonne lapel pins. (Trust us. We know from cloisonne lapel pins.) These nifty items are designed by
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Ready to Serve: Kraft plans blitz into foodservice.
Kraft Foods, Glenview, IL, has initiated a major push into foodservice with an expanded sales force and marketing assistance for foodservice clients.The
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ASIAN INVASION
Chicago-based True North Communications purchased 49% of Imada Wong Communications Group, which specializes in Asian-Pacific American Marketing Communications.
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FROM Interstate To Internet
They don’t even call it the information superhighway anymore, but the Internet is still putting a big twist on marketing road shows – both in the way
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Scratch This
RealTime Media, the folks who brought us online scratch-off cards, is now offering Easy Money, a turn-key instant-win sweeps package. Marketers buy virtual
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Traffic control
Online promos get better mileage when they’re connected to offline traffic and sales. E-stakes, Chicago, links on-pack gamepieces to Web promos on a brand’s
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Busier business card
Miller Brewing Co. wanted to make it easy for distributors to execute its responsible-drinking programs with retailers and local community groups. So
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