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  • Cingular Dangles Mobile Coupons for Customers

    Cingular Wireless is offering customers a new service: electronic coupons and discounts.

  • Maxell Stars ‘Blow-Away Guy’ in Online Game

    Electronics maker Maxell Corp. of America is showcasing its “blow-away guy” in an online game that stars the iconic advertising character. The debut of the game coincides with Maxell’s first-time sponsorship of ESPN’s X Game 12 in August; both efforts are a bid to jump start sales with a younger demographic.

  • American Eagle Outfitters Dangles Movie Tickets for Jean Fittings

    American Eagle Outfitters is with a new incentive that awards free movie tickets to consumers who try on a pair of jeans from its new denim line.

  • Domestic Automakers’ Incentives Plummet

    Domestic automakers spent 12% less on consumer incentives in June over the previous year indicating that the Big Three U.S. automakers (Chrysler, Ford and General Motors) have tightened the purse strings.

  • Cingular Rocks With Perks for Vans Warped Tour

    Cingular Wireless is using its sponsorship of the Vans Warped Tour 2006, a touring music festival, to provide its customers with cool perks including ring tones, VIP access, phone tattoos and more.

  • Garfield Web Site Operator Referred to FTC: CARU

    The Children’s Advertising Review Unit has referred advertising for Web sites operated by Paws, Inc., to the Federal Trade Commission after the company refused to participate in a self-regulatory process.

  • Valassis Buys Advo for $1.3 Billion

    Valassis Communications, Inc. has agreed to buy direct mail marketer Advo for $1.3 billion.

  • 3G: Behold the Next Generation

    Ten years from now you’ll reminisce about the days before wireless high-speed Internet, that dark era when you were tethered to a cabled modem and computer when checking messages. Like life before the cell phone, how did…

  • Microsoft, Poker Top Nielsen//NetRatings List

    After obtaining the results from the sampling activity through its MegaPanel of Web users at work and at home, Nielsen//NetRatings has released its findings for the top parent companies and stickiest brands in the U.S. for the…

  • Google Checkout, Concerns Unveiled

    After more than a year of anticipation, Google finally revealed Google Checkout late last week. Though the new Google product is not the rumored “GBuy” that was feared to directly compete with PayPal, it offers similar features and will…