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Agencies
Cingular Dangles Mobile Coupons for Customers
Cingular Wireless is offering customers a new service: electronic coupons and discounts.
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Agencies
Maxell Stars ‘Blow-Away Guy’ in Online Game
Electronics maker Maxell Corp. of America is showcasing its “blow-away guy” in an online game that stars the iconic advertising character. The debut of the game coincides with Maxell’s first-time sponsorship of ESPN’s X Game 12 in August; both efforts are a bid to jump start sales with a younger demographic.
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Agencies
American Eagle Outfitters Dangles Movie Tickets for Jean Fittings
American Eagle Outfitters is with a new incentive that awards free movie tickets to consumers who try on a pair of jeans from its new denim line.
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Agencies
Domestic Automakers’ Incentives Plummet
Domestic automakers spent 12% less on consumer incentives in June over the previous year indicating that the Big Three U.S. automakers (Chrysler, Ford and General Motors) have tightened the purse strings.
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Agencies
Cingular Rocks With Perks for Vans Warped Tour
Cingular Wireless is using its sponsorship of the Vans Warped Tour 2006, a touring music festival, to provide its customers with cool perks including ring tones, VIP access, phone tattoos and more.
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Agencies
Garfield Web Site Operator Referred to FTC: CARU
The Children’s Advertising Review Unit has referred advertising for Web sites operated by Paws, Inc., to the Federal Trade Commission after the company refused to participate in a self-regulatory process.
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Agencies
Valassis Buys Advo for $1.3 Billion
Valassis Communications, Inc. has agreed to buy direct mail marketer Advo for $1.3 billion.
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3G: Behold the Next Generation
Ten years from now you’ll reminisce about the days before wireless high-speed Internet, that dark era when you were tethered to a cabled modem and computer when checking messages. Like life before the cell phone, how did…
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Microsoft, Poker Top Nielsen//NetRatings List
After obtaining the results from the sampling activity through its MegaPanel of Web users at work and at home, Nielsen//NetRatings has released its findings for the top parent companies and stickiest brands in the U.S. for the…
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Google Checkout, Concerns Unveiled
After more than a year of anticipation, Google finally revealed Google Checkout late last week. Though the new Google product is not the rumored “GBuy” that was feared to directly compete with PayPal, it offers similar features and will…
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