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A Fine Mess
It’s one of the oldest confrontations in the annals of mankind: The scolding parent versus the child with the messy room. Surprising that it didn’t inspire
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Pay to Play
Successful promotional licensing begins with the right choice of a partner, whether that’s a peppery affair with the Spice Girls or a swinging night on
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Registering the Draft
DraftWorldwide took the long road to the PROMO 100 list. But it arrived at No. 1. The Chicago-based agency network has its roots in direct marketing,
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Belgium’s Karamba Takes Europe
Belgium-based Karamba took home the Best of Europe prize during the first round of judging for the ninth annual World Pro Awards of Excellence, which
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Where the Twain Does Meet
No pitches. No retainers. No awards. No wonder EastWest Creative is still a relative secret. Don’t waste your sympathy. This secret is shaping up to be
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Bank Shots
“Honey could you pick up a quart of milk and a line of credit on your way home tonight?” That’s not as odd as it sounds, ever since PremiereGroup put
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Dixie Spirit
With little to no advertising budget in place, Southern Comfort was looking for a strategy that would increase on-premise sales to the lucrative 21-and-over
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Beyond the Weinermobile
George Leon (below) is, finally, in the Guinness Book of World Records. The Fox Family Worldwide exec bounced his way in with a 5,000-cubic-foot playground
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Customer, May I?
MOST MARKETING IS SPAM.TV ads are spam (except for infomercials, surprisingly enough).Direct mail to strangers is spam. So are radio ads and the king
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Fishing in the Promotional Closet
I got a late start with my spring cleaning this year, but I really got into it. So much so that, when I was done, I decided to do a little digging in
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