Hmmm. What do America Online’s 17 million subscribers think of your brand? Marketers and agencies can find out through Digital Marketing Services, a Lewisville,

Most auto manufacturers want to get the bugs out of their cars, but GM is looking to put one Bugs in.In the second such deal to be announced this year,

“A Heineken and an Amstel, thanks.” The couple by the bar won’t be found slugging $1.99 six-packs on the couch at home; they’re too busy working and working

After decades of keeping the smooth, white, plastic surfaces of its classic products pristine, Wiffle Ball, Inc., has gotten into the promotions game.

The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll

Here’s one way to shine on-shelf: UniFoil Corp.’s foil for packaging and P-O-P. Titleist recently redesigned all its packaging using Unifoil materials

Internet marketer DoubleClick, Inc., New York City, acquired direct-marketing research firm Abacus Direct Corp., Broomfield, CO, in a deal worth $1 billion

As early as this month, the U.S. Senate will consider a bill regulatingdirect-mail sweepstakes. The Deceptive Mail Prevention and Enforcement Act(S-335),

SOMETIMES, THE CRANBERRIES GO STALE.Ocean Spray is readying yet another round of new products and will boostmarketing spending as it scrambles to regain

It’s one of the oldest confrontations in the annals of mankind: The scolding parent versus the child with the messy room. Surprising that it didn’t inspire