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Craigslist Tops MySpace
“Craigslist” topped “myspace” as the top search term in the U.S. for the first time in three years earlier this month, according to a blog post by Heather Dougherty, director of research at Hitwise.
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Hulu, Tax Sites Gain in February
According to the most recent figures released by comScore Media Metrix, Hulu saw its online U.S. audience surge in February, thanks to its well-received Super Bowl advertisement. Meanwhile, tax season lifted traffic to tax-related Web sites.
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Agencies
Tropicana Incentive Helps Preserve Rainforests
Tropicana, the company that grinds its orange rinds into animal feed, is playing to American’s green sensibilities by encouraging people to purchase its products to help protect endangered rainforests.
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Affiliates Are from Mars. Arbitragers Are from Venus.
Here’s a tough question to answer truthfully. If you met an advertiser, especially a newer advertiser (it could be one with items for sale or who is collecting leads), and you didn’t stand to earn money off them, would you…
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Margin vs Market Share
Often topics in the business world fall out of favor once the next great mantra comes along, either replacing and/or refuting the last . One week it might be “Who Moved My Cheese?” the next “The Four Hour Work Week.” Some…
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Ad Spending in 2008 Down 2.6%
According to The Nielsen Company, total advertising spending in the U.S. dropped 2.6 percent in 2008, with just two out of 19 categories seeing increases from 2007.
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Any Way You Cut it, Google Owned February
Google continued its dominating ways in February as it grew its market share year-over-year, according to comScore, Nielsen Online and Hitwise.
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Internet = Productivity?
This is a sample of the popular online destinations that many would consider distracting — especially during the workday.
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Mobile Access to News and Information Doubles in Popularity
According to figures released earlier this week by comScore, nearly 22.4 million U.S. mobile phone users accessed news and information (excluding social networking) on a daily basis in January, reflecting a huge boost from last year.
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The Ins and Outs of Lead Caps on Campaigns
Many affiliate marketers have experienced the recent trend of lead caps on campaigns. A hot new offer is launched within a network, with a specific number of leads rationed out to affiliates per day.
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