The “2010 Search Engine Results Page (SERP) Insights Study” from Performics, conducted by ROI Research, includes its fair share of intriguing morsels of information about searchers in the U.S., including the finding that Google is for “experts,” and Yahoo is for “novices.”

Last year, more non-smartphone users used downloaded apps and mobile browsers. This year, the picture has predictably flipped, according to comScore.

Thanks to the end of summer and the start of back-to-school season, the retail industry had a strong August, according to data from both Compete and comScore.

According to a survey conducted by Harris Interactive for Tealeaf, an online customer experience management software provider, online retailers may have lost an enormous amount of money due to transaction problems on their websites.

We haven’t even reached October yet but it’s never too early to start planning for Christmas – is it? Not according to Martin Software, which recently released “The Search Marketer’s Guide for the Holidays: Ten Tips for a Successful 2010.”

Among the highlights of Millennial Media’s S.M.A.R.T. Report for August is the finding that more than a quarter of mobile subscribers accessing retail content on their phones cannot be reached online or offline, which points to the importance for advertisers to reach this new audience through mobile.

Hyper-growth platforms create opportunities for peripheral business models to flourish. Facebook has
already provided fertile ground for fantastically successful businesses like Zynga, Playdom/Disney, and
Playfish/EA.

As part of the LinkTrust 6.5.2 feature release, the LinkTrust Community is available to LinkTrust customers today. Affiliate networks and merchants now have new tools to connect with other LinkTrust users and the LinkTrust team.

Headlines from the industry.
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If you’ve been to a conference and gone to a session, chances are you have had this complaint, that the person didn’t share enough useful information. The second complaint is related…