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Just 15% of Small Businesses Are Putting Money Toward E-mail Marketing
Gathering data from various resources, Formstack recently shared a visual report titled, “How Small Businesses Are Engaging in E-commerce,” which showed that less than half of small businesses have a website.
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Celebrities Have Positive Influence for Brands, Ad Performance on Social Media
Celebrities do good things for brands and online ads, according to separate findings from Nielsen and Brand Affinity Technologies (BAT). While their positive influence is a bit indirect for brands and online activities, it’s a lot more straightforward for social media ad campaigns.
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Bing-Powered Search Continues to Gain Ground, See Higher Success Rate Than Google
Bing-powered search continues to see happy days as it gained ground on Google in February and saw noticeably higher “success” rates than the biggest search engine in the land, according to Experian Hitwise. The company also revealed sites that saw spikes in traffic after the earthquake and tsunami in…
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Money Can Buy Twitter Mentions but Not Positive Brand Sentiment
Money can buy a lot of things – even Twitter mentions – but it can’t buy your brand positive brand sentiment, according to a recent study from Covario, a company that offers enterprise software solutions and search marketing services.
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
Shameless Daily Deal Summit Plug – Week 4
Can you believe how the time flies? Not two weeks have passed, and so it begins. Shameless plug time. The beauty about the shameless plug is its transparency. The problem with trying to be cute and sneak in a plug is that you will see right through that. That’s why when it comes to promotional pieces…
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Inventors Dilemma
Almost everyone dreams about being number one. Rarely do you hear about people dreaming about being anything but number one. Even in markets that support more than one winner, people still want to be number one. It’s almost human nature. Being number one brings its own set of issues and…
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
Facebook is the Top Overall Website, While Amazon Leads Retail and Staples Leads Office Supplies
In a glimpse of the search landscape, Experian Hitwise shows that for the week ending Saturday, March 5, Facebook was the top overall website (among other things), Staples.com was the top office supplies website and Amazon.com was the top retail website.
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In-App Mobile Interstitial Ads: 10% Engagement Rate
“Through the rapid evolution of in-app rich media, one important aspect has remained a constant: its exceptional performance,” according to a recent report from Medialets, a mobile rich-media ad platform
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