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  • Virtual Goods Increase Brand Awareness, Ad Awareness and Purchase Intent

    Virtual goods are being pushed to the forefront of many discussions, thanks to the likes of Facebook, Zynga (and its big investor Google) and Foursquare.

  • Back-to-School Spending on the Rise

    While the heat screams “summer!” each and every sweltering day, it’s already time to start thinking about back-to-school shopping — at least, according to the National Retail Federation, which recently released its “2010 Consumer Intentions and Actions Back to School” survey, conducted by BIGresearch.

  • California Leads the Blogosphere

    The latest figures from Sysomos show that more than half of bloggers in June fell into a single age bracket, the gender split was slightly tipped toward the fairer sex and one state ruled all other states/provinces — by far.

  • The Trouble with Transparency

    If you took a poll of advertisers and asked them one thing they would like to change about the performance-based marketing industry, a large number, especially those..

  • You Are What You Tweet

    We can all think of a scenario where we would like greater transparency. We wrote this week about the various tensions in the advertising community around…

  • Cost Per Call vs. Cost Per Lead

    As an advertiser in the lead generation space you probably on a continual basis are feeling the daily pains of bitter competition.

  • The Week in Review

    Headlines from the industry.
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  • In Search of the Billion Dollar Business

    Our world might have a lot of companies, players, and activities, but it’s missing something, a really big success story. The brands themselves, who thrive off of more customers…

  • The Decision

    Who would have guessed that one person’s decision could grip a nation, that the decision would ultimately impact people across the country, and create a new paradigm…

  • PAB67Media Announces Acquisition of Affiliate Venture Group

    PAB67MEDIA LLC today announced the acquisition of Affiliate Venture Group, a leading performance-based affiliate network.