The Children’s Advertising Review Unit has referred advertising for Web sites operated by Paws, Inc., to the Federal Trade Commission after the company refused to participate in a self-regulatory process.

Valassis Communications, Inc. has agreed to buy direct mail marketer Advo for $1.3 billion.

This week’s Digital Trends explores the phenomenon known as the Long Tail, a phrase and now book by Wired editor-in-chief Chris Anderson, first published as an article for the magazine he heads in October 2004. Part 1 of…

While studying the creatives of competitors throughout my years in the paid search industry, as any self-respecting SEM should, too often have I witnessed the same thing: It seems as though countless search engine advertisers use the same…

Ten years from now you’ll reminisce about the days before wireless high-speed Internet, that dark era when you were tethered to a cabled modem and computer when checking messages. Like life before the cell phone, how did…

After obtaining the results from the sampling activity through its MegaPanel of Web users at work and at home, Nielsen//NetRatings has released its findings for the top parent companies and stickiest brands in the U.S. for the…

After more than a year of anticipation, Google finally revealed Google Checkout late last week. Though the new Google product is not the rumored “GBuy” that was feared to directly compete with PayPal, it offers similar features and will…

America has always been reluctant to embrace the world of soccer, but recent findings by Nielsen//NetRatings seem to indicate a possible change in this trend. The official World Cup site, FIFAWorldcup.com, saw 149% growth in…

Up until recently, image-based spam was all-but defeated. Anti-spam filters figured out how to detect those messages by utilizing mathematical formulas and unique signatures that software used to flag them, but with new…

There is a search engine based in Pasadena, California called Snap.com with a stated desire to become “The other way to Search”. All it takes is a click and a search or two to see how Snap.com is a true alternative to the norms of…