We all see the news reports – coming thick and fast these days – announcing that yet another promotion agency has surrendered its independence in search

The Bear is coming out of his big, blue house this year. The Henson Productions show will get an exclusive promo at Target Stores in the first quarter,

I recently had the opportunity to talk with some senior-level retailers. We discussed a number of subjects and ended up talking about how consumers hate

Message to retailers, lest you be tempted too soon to rest upon your laurels as newly minted experts (cover story) in the 1/2eld of customer-specific

For the second time, Samsung Electronics America will team with MovieFone for a sweepstakes that offers Samsung’s electronic gear as prizes.Callers to

How do you sit in an office in Wilton, CT, and create for the world? As companies strive to create consistent global brand identities, how do you develop

Home Delivery/USA Of course it’s important to know your customer, but for Packard Bell, it became crucial to get to know its retail salespeople – and

Because of the incredible success and buzz created by this promotion for Levi Strauss’s Slates slacks, Chris and Matt were deluged by interview requests.

Chex Quest/USA Even the hardened promotion pros who served as World PRO Award judges scratched their heads in wonder over how Ralston Purina could afford

There’s a classic Far Side cartoon that shows Einstein at his blackboard, puzzling through a ridiculously convoluted formula. In the middle, tucked among